It devotes entire sections to beauty and health tips for women, love and sex horoscopes, gossip columns and educational material for schoolchildren. It runs photographs of scantily clad women, but unlike most tabloids, it lacks gory pictures or sensational crime stories on the cover those are sent to the inside pages. Like most tabloids, Trome lives off celebrity scandal and entertainment news. “It’s entertaining.”Ĭalled Trome, named after a word for “ace” or “champion” in Peruvian slang, the popular paper prides itself in offering “entertainment for the whole family,” and according to Cueva, it delivers. “I read it to pass the time,” said Cueva, 34, a mother of an eight-year-old boy. When the day is slow, she reads a cheap tabloid filled with splashy headlines, coupon promotions, cash prizes and gossip news about local celebrities. Mabel Cueva makes a living selling Egyptian tarot decks, self-help books, pirated Paulo Coelho novels and other bestsellers in a makeshift book market in downtown Lima. The paper appeals to an audience with a desire for social mobility. Headlines from the tabloid newspaper Trome feature sports and scandals.
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